Emerging Healthcare Environment- Opportunities,Change Management,Positioning,Strategies Healthcare is changing rapidly, creating both new opportunities and threats for physicians and hospitals. Indian population is becoming more health conscious and better informed about the benefits and value of preventive and well as specialized care. As the middle class expands, health becomes a higher priority and health-related spending rises. Lifestyle-related diseases are also becoming more prevalent than traditional infectious diseases. While there is a shortage of trained healthcare professionals, physicians are already concentrated in urban areas and are not well organized or differentiated from the less qualified providers. Patients are becoming better informed and more sophisticated consumers of healthcare, but they do not know where to turn for high quality care.
Doctors/Hospitals that recognize and understand the coming changes in healthcare and position themselves to capitalize on these changes will not only survive in this new environment, but will thrive. Change is scary and difficult but the status quo is doomed to decline. Effective change must not only address the changes in the market but also consider the objectives and requirements of the practitioner.
Understand more on these changes and how to manage this change.
Director, Anvita Tours2health
Business Head, ABP group
Centre Head , HCG Cancer Centre
Vice President – Financial and Medical, SIMS Chennai