Lalit Masta is the business head at the ABP group. He is responsible for launching the ABP digital matrimony business and scaling it up within a short span of time. He started up various smaller buisnesses / verticals within large companies and scaled them to national level.Earlier, he worked as Business head with Bharat Matrimony and built up a new business , matrimonydirectory.com, a Wedding services business which became India's largest wedding services portal with maximum listings from the marriage services. He also worked with Indiamart.com for almost 14 years where he initially joined as a startup employee and was an integral part of the company's growth from 7 to 3500 employees. A successful businessman with specialities in project startup and slaes force management, he is an inspiration for all budding entrepreneurs.