Medetalks is a event going to be held in Chennai on the 26th of Jan. Compared to the previous Medetalks this is larger in scale and broader in scope. The attendees and speakers of the event are prominent personalities from medical profession including CEO’s of hospitals and healthcare industries and are brought together under the theme “All about healthcare marketing".
There are barriers to overcome and boundaries to extend for growth to sustain. Keeping this in mind organizers of Medetalks has designed a concept of pavilion for different stakeholders to communicate and forge tie ups. The health-care industry as it exists now is mostly disorganized and Medetalks is an opportunity to bring the leaders of health-care industry and other collaborators to the table to chart a new growth story.
Why Our Event is Special
India has witnessed rapid transformation in almost all sectors over the past 25 years. IT, Tourism, Education, Infrastructure, SME and Healthcare have been the most prominent. While most of these sectors are at a maturity stage in the life cycle, healthcare sector has surprised everybody with the depth of the transformation required at multiple levels. The constant changes the healthcare transformation has demanded created both opportunities and threats for all concerned which includes, healthcare providers, patients, professionals, healthcare management executives, government and insurance providers. These opportunities have been harnessed by many professionals in various sectors including the private healthcare providers like Dr. Prathap C Reddy the founder of Apollo Hospitals. Various other sectors have also utilised the opportunities provided by the transformation in the healthcare which includes Healthcare IT, Healthcare Equipment, Healthcare Standardization, Healthcare Quality and Patient Safety.
However the transformation in healthcare sector is still in a very early growth phase as most healthcare in the country is provided by the private sector and are still restricted to Metros, Tier 1 and Tier 2 Cities and Semirural areas. People from rural areas have now to access specialist healthcare by traveling to areas where health care is provided. New rules and regulation are being implemented and this is also creating further opportunities and threats.
Summarising the above situational changes over the past 2 decades to the present day scenario we have multiple opportunities which are coming packaged in the form of Challenges. A few of them which we have encountered and tried to address are as below
Shortage of trained, experienced and skilled health care professionals leading to rising cost of acquiring and retaining manpower. Also there is a lack of long terms vision in terms of career in the candidates of today and opportunities abroad are also posing a serious threat. At the same time it is important to get the employees of today to do a high precision low error free tasks in order to maintain maximum patient safety and quality.
Though the number of health care providers are less, the very fact that they are all concentrated in the cities leads to intense competition in the local market. This coupled with the fact the patient of today are far more demanding in terms of care giving, expectation, quality and price has brought to the fore front and other wise non-existent or not required department of marketing. The changes in demography of the earning population like age, sex and the cost involved in traditional media marketing have compelled healthcare providers to look at more viable option like Internet Marketing and Digital Media. While this transformation needs to be adopted it needs to carefully coupled with the existing and proven methods of marketing.
Statutory and Medicolegal
The highest number of changes that directly impact how healthcare is provided in the country is of the SATUTORY and Legal Aspects. These include accreditation like NABH, State Medical Practise Regulations, Taxation, Medico Legal Compensation, Insurance, Patient Safety, Patient Privacy, and Research. These statutory changes are rampant and every healthcare provider needs to be updated and should have the option of voicing his concern to the people who influence policy making.
One of the most prominent features of the forthcoming Medetalks event in Bangalore on the 26th of Jan is the medical tourism pavilion. The B2B pavilion is a platform conceptualized to bring different businesses on-board. The full potential of this industry has not been harnessed though medical tourism has seen a rising boom in last few years. IT, Digital marketing, Social networks, Hospitals, clinics, health-care industry, tourism industry are projected to be part of the B2B pavilion. The industry is mostly disorganized and Medetalks aims to change it. Medetalks aims to look at the broader picture and plan for the foreseeable future by bringing diverse businesses from India and abroad to pavilion.
Start Up Environment
The new age doctor is not just a practitioner of medicine, but also an entrepreneur. Every doctor today has the opportunity to be a doctorpreneur. The Medetalks aims to make this transformation happen. The platform is conducive for the doctors irrespective of the specialization or the location to transact ideas with other businesses, be it medical technology, tourism, health-ca re, social networks or other collaborators. This synergy of multifarious industries and individuals will create a fast lane for growth in terms of revenue and reputation for a doctor without changing the basic ethos on medical practice. For a doctor there is a train to catch and Medetalks is the engine that would take the doctor on a fascinating journey to a new startup.
The above opportunities have helped Med E Talks grow over the past many years. We have a vision of transforming it into the TED Talks of Health Care.
Consultant Vitiligo Specialist, Founder and Director of MelanoSite and VITALS klinic